“Being first in the market isn’t as important as being first in the mind.” – Ries & Trout
As a business owner, it is imperative to own words for your business – equally important is to stand behind the words you’ve given with great technology.
By choosing to take ownership of just one word, there have been various companies who have developed and solidified their global presence. Listed below are a few companies who understood the effect that a word could have to transform their brand and ensure their spot as both the first in the market, as well as the first in the mind.
In order to achieve this sort of impact, your business must start by defining your brand and positioning it relative to your competition. To help, ask yourself questions like:
Something important to remember is that unless you’re leading the market, customers will only listen to information that is consistent with your rank. For example, Acer can’t possibly claim to have America’s favorite tablet – Apple already owns that title.
Most important of all is that branding is a long-term strategy. It’s crucial that once you define the word you want to own in people’s minds that you commit to it for the long run. It never hurts to listen to consumers and keep an eye on your competitors, as well.
By owning a one-word brand promise, your customers’ view of your business will be more clear.
Here at PC Help Services, we take a proactive stance to help you achieve your goals. Call (317) 585-0500 or send us an email at email@example.com to discover how we can help you improve your technology in order to be first in the market, and first in the mind.
The contractor had just completed another job in my neighborhood and after I called his office, they returned my call to tell me that he would be at my house within the hour if that was okay with me. Of course, I was very happy with the swift reply. I have used this service before and have been very happy with the work. I will use them again when the need arises. I highly recommend this company to anyone who may need this type of service. Thanks for being there to help and guide us in finding good people to do our work.”