“Being first in the market isn’t as important as being first in the mind.” – Ries & Trout
As a business owner, it is imperative to own words for your business – equally important is to stand behind the words you’ve given with great technology.
By choosing to take ownership of just one word, there have been various companies who have developed and solidified their global presence. Listed below are a few companies who understood the effect that a word could have to transform their brand and ensure their spot as both the first in the market, as well as the first in the mind.
In order to achieve this sort of impact, your business must start by defining your brand and positioning it relative to your competition. To help, ask yourself questions like:
Something important to remember is that unless you’re leading the market, customers will only listen to information that is consistent with your rank. For example, Acer can’t possibly claim to have America’s favorite tablet – Apple already owns that title.
Most important of all is that branding is a long-term strategy. It’s crucial that once you define the word you want to own in people’s minds that you commit to it for the long run. It never hurts to listen to consumers and keep an eye on your competitors, as well.
By owning a one-word brand promise, your customers’ view of your business will be more clear.
Here at PC Help Services, we take a proactive stance to help you achieve your goals. Call (317) 585-0500 or send us an email at email@example.com to discover how we can help you improve your technology in order to be first in the market, and first in the mind.
My wife called around and the first company to actually answer the phone was PC Help Services, Inc. She scheduled a time for the owner, Jason, to come out to our house; he came out within 48 hours. (In the past, we had taken our computer to a place like Best Buy to get it repaired, but we really don’t like doing that anymore. Even though it costs more for a repairman to come to one’s home, it is worth it for convenience and security.) Jason showed up on time and was very professional. At the advice of the person who scheduled the appt. over the phone, we purchased a new DVD burner from Fry’s ahead of time to save money. When Jason determined that the DVD burner / drive in our computer was indeed inoperable, he began to replace it with the one we had purchased. There was a problem between the computer and the connectors for the new DVD drive. Jason knew of a store from which he could buy a new connector. Within 10 minutes he was back and had spent $5.00 for the connector. He quickly installed the new DVD drive and concluded within 45 minutes, start to finish. Hire PC Help Services, Inc., by all means!”