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Using Professional E-Signature Is An Easy Way To Keep Up Appearances

Email signatures can become a perfect marketing tool to help your company drive traffic. Often enough, most people don’t realize this and spend a poor amount of time and effort on theirs. Creating your own e-signature can be easy enough, finding the perfect balance is essential and requires little effort.

Digital Signatures

Here are some tips to help you grab attention and interest with your personal e-signature.

  1. Keep it Short and Simple

When it comes to your e-signature, less is more. Creating one that is too long can become boring and loses the reader’s attention. Always include the pertinent information you wish for the reader to find. This includes:

  • Company’s name,
  • Sender’s name,
  • Job title,
  • Company URL, and
  • Contact information.

These are the essentials the reader needs to know in order to get in contact with you, and it also gives them enough information about you so they know who they are reaching out to.

  1. Color Palette Scheme

Going along with the “less is more” saying, your color scheme definitely fits into that category. Using multiple loud and bold colors can really throw a person off and diminishes your reputation as a professional. People are attracted to simplified and professionally thought out color schemes.

When choosing your color scheme, following the colors of your company’s brand logo can be a perfect choice. If your company’s logo is black, then you have a much wider spectrum to choose from.

  1. Include Social Media Links

Social media links that are regularly used by your company can drive high traffic. These can be included into your e-signature so the reader can keep in the “know” with what’s going on with your company and also allows them to get more information on what you have to offer.

When it comes to using social media links, icons are your best bet. They are more professional and keep your e-signature looking tidy and organized rather than posting the URL’s or hyperlinks. And of course, avoid using your own personal social media links, keep it company-focused.

  1. Proper Formatting

You’re going to want your e-signature to maintain its look and appeal regardless of which device the reader uses. Try testing your signature out with as many email clients as you can to ensure you’re keeping up the appearance for everyone.

Optimizing logos and graphics becomes essential, as sometimes, when a reader is using a mobile device, your e-signature’s appearance can become too small and hard to read or very close together. Ensure your e-signature maintains the professional quality regardless of which screen size it’s being viewed on.

  1. Find a Balance

Be clean and clear when it comes to your e-signature. Finding the perfect balance between color, font and outlay will allow you to maintain a professional, informative and appealing e-signature. When you have a poorly done e-signature, this can become distracting and hurt your reputation as a professional.

Contact PC Help Services at (317) 585-0500 or email us at info@pchservices.com to learn more about maintaining a professional appearance when it comes to email. Let’s discuss our managed IT services and the benefits you achieve through a flat-rate monthly fee to handle all of your technology needs.

Alexssa

My wife called around and the first company to actually answer the phone was PC Help Services, Inc. She scheduled a time for the owner, Jason, to come out to our house; he came out within 48 hours. (In the past, we had taken our computer to a place like Best Buy to get it repaired, but we really don’t like doing that anymore. Even though it costs more for a repairman to come to one’s home, it is worth it for convenience and security.) Jason showed up on time and was very professional. At the advice of the person who scheduled the appt. over the phone, we purchased a new DVD burner from Fry’s ahead of time to save money. When Jason determined that the DVD burner / drive in our computer was indeed inoperable, he began to replace it with the one we had purchased. There was a problem between the computer and the connectors for the new DVD drive. Jason knew of a store from which he could buy a new connector. Within 10 minutes he was back and had spent $5.00 for the connector. He quickly installed the new DVD drive and concluded within 45 minutes, start to finish. Hire PC Help Services, Inc., by all means!”

Philip Kern / April 2009

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